Using the honeycomb model, like so, ensures all the most important strategic bases are covered. So, if you were creating a social media masterplan for a brand, you might ask “How will we factor in our audience’s social media sharing habits?”, “What’s our plan for building our reputation on social?” etc. Structuring strategy sessions in this way can help ensure crucial areas don’t get left out of our anlyses. We can use it as a checklist of key strategic factors, to work through methodically during planning or evaluation. The key way the honeycomb enables this is by focusing our attention on the most important elements of how social media works. These seven blocks can be used either individually or together to help marketers analyse things like their social media activities, their audience, and the wider social media ecosystem in which they are operating. Groups – “The extent to which users are ordered or form communities.”.
Reputation – “The extent to which users know the social standing of others and content.”.Conversations – “The extent to which users communicate with each other.”.Identity – “The extent to which users reveal themselves.”.Relationships – “The extent to which users relate to each other.”.Presence – “The extent to which users know if others are available.”.